Stephen Gould is the largest independent custom product and packaging solutions provider in the United States. With over 40 offices and a thousand employees worldwide, as well as a vast network of vendors and partners, Stephen Gould’s expansive capabilities make it possible to take a product from concept to creation and put it in the hands of customers.
Scope of Work
Market Research
Customer Insights
Content Strategy
Messaging & Copy
Websites & Development
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They reached out to us with this challenge: How might our website more fully represent our comprehensive capabilities and expertise without overwhelming or confusing users? |
They reached out to us with this challenge:
How might our website more fully represent our comprehensive capabilities and expertise without overwhelming or confusing users?
We tackled this challenge by hosting a two-day workshop designed to create consensus within the company about how to tell their story and talk about their capabilities. Over 20 Stephen Gould team members from around the country representing a variety of positions and tenures in the company gathered to give their input.
We designed the workshop to explore how the site architecture and user experience might be reimagined from the perspective of key customer segments. Based on interview data, team members created user personas and experience maps that identified specific pain points and opportunities for improvement in the website. We also worked with the team to define the brand personality and tone of voice for their external messaging. |
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We designed the workshop to explore how the site architecture and user experience might be reimagined from the perspective of key customer segments.
Based on interview data, team members created user personas and experience maps that identified specific pain points and opportunities for improvement in the website. We also worked with the team to define the brand personality and tone of voice for their external messaging.
Using the insights and guidelines produced by the workshop, our team created a new content strategy that reimagines how the company talks about itself, creating consistent language for capabilities service offerings across the company.
The new site demonstrates the true scope of Stephen Gould’s abilities and makes it easy to connect with a Stephen Gould agent.
