Stasher’s mission is to make choosing sustainability easy. Their reusable silicone bags are endlessly functional—from the kitchen to the airplane to the beach—and help reduce the amount of single-use plastic that ends up in oceans and landfills. Stasher approached Chen Design to be their creative partner in bringing to life the look and feel of their evergreen campaign, Save What Matters.
Scope of Work
Visual Identity Systems
Art Direction
Logos
Infographics
Illustration
Typography
Social Media Strategy
Video Concepting
For 2020, Stasher is empowering more people to Save What Matters by giving away 100,000 of their reusable storage bags, eliminating 25M+ single-use plastic bags. We developed a comprehensive visual identity for the campaign that features a range of hand-drawn elements to encourage customers wherever they are on their eco-friendly journey to take action and be part of a growing plastic-free movement.
Handwritten scripts
We created handwritten scripts that capture the essence of this campaign, with the values of inclusivity, empowerment, and joy at the forefront of our design process. Drawing inspiration from nature, we employed organic shapes and textures that are approachable and optimistic.
The primary script we developed is flexible enough for various platforms and audiences throughout the year.
The set of secondary scripts can be used in specific moments and holidays to inject fresh energy into the campaign message.
Infographics
Along with the scripts, we created the concepts for and then executed infographics with a similar hand-drawn touch. Our goal is to offer a wider perspective on the impact of single-use plastics on the earth and all its inhabitants.
Saving what matters applies not just to what items or foods customers want to save in their Stasher bags, but how to save the places and environments that matter to the well-being of all communities.
