Neenah Paper has made sustainable products long before it was in vogue. Recognizing CDA’s pioneering use of its Environment Papers for high-visibility clients, Neenah approached us to create a promotion that captivates the designers who specify paper. The result? Our break-apart block becomes 4 booklets to engage, entertain, educate and guide, chock-full of 150 pages of eclectic and visually stimulating work.
“A new, and useful take on paper promotions: Creative (un)Blocks helps designers break through the creative wall with suggestions, inspirations and practical guidance on how to create their way to new solutions.”Sam McMillan, Communication Arts, March/April 2013
Awards
2012–2013 FPO Award
2013 HOW Promotion & Marketing Design Awards — Merit Award
2013 PRINT Regional Design Awards
2013 HOW International Design Award — Outstanding Award