Our long-time partners and real estate investment firm The Martin Group asked us to create a brand identity for a property in vibrant downtown San Mateo.
Arbello is for renters looking for all the comforts of home in the midst of a bustling, walkable neighborhood. With Spanish-inspired architecture, Arbello boasts amenities like a fully-equipped fitness center, relaxing courtyard, and rooftop lounge with stunning mountain views.
Scope of Work
MARKET RESEARCH
NAMING
CUSTOMER INSIGHTS
POSITIONING
PURPOSE & VALUES
CONTENT STRATEGY
VISUAL IDENTITY
Our Strategic Process We conducted market research, facilitated naming workshops, and positioned the brand to appeal to renters looking for both flexibility and stability in the midst of fast-paced lifestyles. Taken from the Greek word “arbelos,” the name “Arbello” evokes the classical and scientific. The Arbello story welcomes people to make a home in the inspiring city of San Mateo and live on their own terms. |
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Our Strategic Process
We conducted market research, facilitated naming workshops, and positioned the brand to appeal to renters looking for both flexibility and stability in the midst of fast-paced lifestyles.
Taken from the Greek word “arbelos,” the name “Arbello” evokes the classical and scientific. The Arbello story welcomes people to make a home in the inspiring city of San Mateo and live on their own terms.
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Our Approach Confident and classic, the Arbello logo is inspired by Renaissance typography. Fluid, geometric shapes ground the two variations of seals, and the color palette is evocative of Northern California landscapes. There is an element of calm and solidity throughout the brand vocabulary — the Arbello brand is warm and accessible while retaining a touch of aspiration. |
Our Approach
Confident and classic, the Arbello logo is inspired by Renaissance typography. Fluid, geometric shapes ground the two variations of seals, and the color palette is evocative of Northern California landscapes.
There is an element of calm and solidity throughout the brand vocabulary — the Arbello brand is warm and accessible while retaining a touch of aspiration.
From San Francisco and Palo Alto, to Berkeley and Half Moon Bay — work or play, you’re in the middle of it all. Create a home where you can savor the beautiful things in life at Arbello.
