The Laurel Inn is a boutique hotel in the charming Pacific Heights neighborhood in SF with strong mid-century modern sensibilities. We had the opportunity to build a new brand identity system, which included exploring and creating custom typography for the logo. Read through our lead designer's thoughts behind the concept below and swipe left to see more photos! - "I wanted to create something quiet and refined, elegant and practical. Instead of scrapping the previous mark concept (a laurel), I thought it would be nice to simplify the icon to something more symbolic, less illustrative. In contrast to the organic mark, the letters are angular (referring to the exterior) and funky — the contrast of the letters flares in a way that alludes to common shapes in mid-century culture."—@yehoshuawhite #chendesign

We recently finished a collaboration with the passionate folks at @ashateahouse. This is a selection of icons designed to help differentiate tea types across packaging and signage—swipe left to see which icon stands for which tea. #ChenDesign

It's #NationalWineDay and we're taking time to appreciate some of our clients in the California wine industry. Swipe left to view print, identity, packaging and website design for @napavintners' #AuctionNapa, @redcarwine, @cliffamily and @freemarkabbey.

Finally out in the wild: @venusspirits' special release vodka! We designed the packaging back in 2014, and can't wait to see it in person at their distillery in Santa Cruz. 📷: @venusspirits

Auction Napa Valley, hosted by @napavintners, is an annual weekend of events that includes vineyard parties, vintner-hosted dinners, and live auctions to benefit disadvantaged families in the region. We designed a booklet invitation for #AuctionNapa that is custom die-cut, side sewn-bound, and incorporates French folds, multiple metallic inks, and de-bossed details.

Fun news from #CoffeeExpo2017: @kcpurveyors was a Design Lab Packaging Award Recipient! This particular re-branding project included creating an exclusive gift package and consuming lots of delicious coffee, naturally.