To celebrate the hotel’s anniversary and the joy of life after the pandemic, we created this signature logo and its many expressions. The animation headlines Wydown’s website, the inner circle proudly dons shirts, staff sport the branded jackets, and guests sip custom cups. Building a brand goes far beyond the logo of course, and every touchpoint we create for Wydown Hotel supports the exceptional experience for Wydown’s guests who desire a stay just as much the destination as the beautiful Napa Valley where it’s located.

For the main lobby, we created this striking wallpaper for its media wall which nods to St. Helena’s rich history and invites everyone’s two cents into conversation. We also designed the Tea Room’s custom wallpaper that sets a sophisticated mood whether morning, afternoon, or evening for stellar refreshments. Complementing handcrafted furnishings curated by hotelier, Mark Hoffmeister, we introduced the fine artwork of Gary E. Blum and the Hasami Porcelain tableware. Our latest addition is a one-of-a-kind neon-style LED artwork with green lettering that separately lights up when the Tea Room is open.

It’s been our privilege to collaborate with Wydown Hotel on everything from art direction and photography, to creative strategy and complete website design. Our longstanding partnership grew from an initial brand identity, foundational signage and materials project to all aspects, large and small, of the evolving Wydown brand. It’s an honor we don’t take lightly. Likewise, we appreciate our clients who mutually engage with us in trust, valuing all that design has to offer business and willing to bring excellence into reality.